Selling Used Books Online: The Complete Guide to Bookselling at Amazon’s Marketplace and Other Online Sites
Book Review by Debbie Winkler
Author: Stephen Windwalker
Publisher: Harvard Perspective Pr (June 2002)
ISBN: 0971577838, EAN: 9780971577831
Page Count: 176 pages
Format: paperback
Target Age Group: adults
My Rating: 
, Some Excellent Advice for the New & Experienced Seller
Synopsis:
Stephen Windwalker has written a very good how-to guide on selling used books online, specifically on Amazon.com’s own website. He begins with a brief section that must be required for any author to write if they are writing about something entrepreneurial – is this business for you? and continues with a brief overview of the bookselling business in general. Then he walks beginners through setting up an account online so that you can begin selling. The middle section was one of the strongest with sections on suppliers & sources (who to buy from, how to find suppliers, mailing materials, etc.), building your inventory: where to get your books, which contains some interesting ideas as to where to go to buy the books (libraries, garage sales, dumpster diving, local churches, etc.), and what books to get, which provided some excellent advice, especially for beginners, on what books to avoid purchasing because they do not sell well or there is a big glut in the market for ($0.01 book, anyone?). I feel that these chapters in the middle would be a great reminder and resource for anyone who is already selling, as well. Still, take the author’s advice with a grain of salt because I have been quite successful doing some of the things that the author encourages sellers to avoid. The author then continues with basic selling advice including where to sell your books, grading & describing your books, and posting and pricing your books, all of which are pretty obvious to the experienced seller, but may be of use to newer sellers. Probably my favorite section was on book repairs, which was by no means extensive, but did provide some good, basic tips on what to do with books that are slightly damaged so that you can maximize your profit from them. The end section is mainly for serious sellers, as it contains sections on business organization, taxes, dreams of getting bigger, and some fulfillment & customer service advice.
Review:
Again, I would recommend this book to beginning sellers as it does answer quite a few questions that they may have and experienced sellers will find some value in there as well, but it is a pretty expensive trade paperback so if you already know what you are doing, you may not feel that you are getting your money’s worth. My only complaint with the book is that the author doesn’t deal with a few issues that I feel are very important if you are going to be selling on Amazon.com’s marketplace. The number one thing that he didn’t deal with is the shipping charges issues, as in Amazon keeping $1+ per transaction as “shipping charges” that the seller never sees, but the buyer is always complaining about. It would have been nice for him to go over this, or at least mention it, as it is one of the most difficult things for new sellers to understand. A few more specific tips would have made this book a 5 star instead of a 4.
Content:
Information based, this book is appropriate for any reader.
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